You know that most buyers make up their minds within the first five seconds of seeing a home. So you have to capture their attention immediately. And make them fall in love.

You also know that listings in this hot market have a small window of time in which to sell before they get tired, and your fellow real estate agents stop showing the home.

So what's the first thing you think of if your listing doesn't sell? A price reduction. Of course, that costs the seller money.